Visual Campaign: JCAL

An event promotional series spanning event posters, postcards, and subway advertisements, adapting workshop photos into high-visibility print formats.

Graphic Designer

Arts Education Promotional Series

Created during a year-long design residency with Jamaica Center for Arts and Learning (JCAL), this series promoted youth educational workshops across community spaces and New York transit platforms, transforming candid program documentation into engaging public print promotions.

Working with un-staged event photography, the primary design challenge was adapting raw snapshots across drastically contrasting formats, from wide horizontal subway ads to vertical posters and compact handouts. The layouts required careful reframing and spatial balance to preserve the natural posture and integrity of the children, pairing spontaneous visual energy with clear event details and legibility.

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